Skip to main content

Welcome Aboard, Mx.: United Airlines Continues to Lead in Inclusivity by Offering Non-Binary Gender Booking Options



#UnitedAirlines #NonBinary #Mx

CHICAGO, March 22, 2019 /PRNewswire/ -- United Airlines today announced it has become the first U.S. airline to offer non-binary gender options throughout all booking channels in addition to providing the option to select the title "Mx." during booking and in a MileagePlus customer profile. Customers now have the ability to identify themselves as M(male), F(female), U(undisclosed) or X(unspecified), corresponding with what is indicated on their passports or identification.

"United is determined to lead the industry in LGBT inclusivity, and we are so proud to be the first U.S. airline to offer these inclusive booking options for our customers," said United's Chief Customer Officer Toby Enqvist. "United is excited to share with our customers, whether they identify along the binary of male or female or not, that we are taking the steps to exhibit our care for them while also providing additional employee training to make us even more welcoming for all customers and employees."

As part of implementing these new changes, United has worked with the Human Rights Campaign and The Trevor Project on employee training initiatives. These initiatives include teaching employees about preferred pronouns and the persistence of gender norms, LGBT competency in the workplace and other steps to make United an inclusive space for both customers and employees.

"At the Human Rights Campaign, we believe being acknowledged as the gender you identify with is part of treating everyone with dignity and respect," said Beck Bailey, acting director of the Workplace Equality Program. "By providing non-binary gender selection for ticketing and the gender-inclusive honorific 'Mx' in user profiles, United Airlines is taking an important step forward for non-binary inclusion."

"The Trevor Project is grateful for United Airlines' support of our life-saving work on behalf of LGBTQ youth," said Amit Paley, CEO & Executive Director of The Trevor Project. "We are thrilled to bring Trevor's expertise on the mental health of LGBTQ people to United to ensure its employees maintain safe and inclusive spaces for LGBTQ employees and guests."

Alongside partner organizations, customers, and employees, United will continue working to build the world's most inclusive airline. The changes to the booking process are now currently available.

Every customer. Every flight. Every day.

In 2019, United is focusing more than ever on its commitment to its customers, looking at every aspect of its business to ensure that the carrier keeps customers' best interests at the heart of its service. In addition to today's announcement, United recently released a re-imagined version of the most downloaded app in the airline industry and made DIRECTV free for every passenger on 211 aircraft, offering more than 100 channels on seat back monitors on more than 30,000 seats. The multimillion-dollar investment in improving inflight entertainment options will benefit the more than 29 million people expected to fly United's DIRECTV-enabled planes this year.

About United

United's shared purpose is "Connecting People. Uniting the World." We are more focused than ever on our commitment to customers through a series of innovations and improvements designed to help build a great experience: Every customer. Every flight. Every day. Together, United Airlines and United Express operate approximately 4,800 flights a day to 353 airports across five continents. In 2018, United and United Express operated more than 1.7 million flights carrying more than 158 million customers. United is proud to have the world's most comprehensive route network, including U.S. mainland hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C. United operates 770 mainline aircraft and the airline's United Express carriers operate 559 regional aircraft. United is a founding member of Star Alliance, which provides service to 193 countries via 28 member airlines. For more information, visit united.com, follow @United on Twitter and Instagram or connect on Facebook. The common stock of United's parent, United Continental Holdings, Inc., is traded on the Nasdaq under the symbol "UAL".


United Airlines , March 22, 2019
Labels:

Comments

Post a Comment

Popular posts from this blog

9 things about MLK's speech and the March on Washington

 #MLK  #MartinLutherKingJr  #MarchonWashington #IHaveaDream "I have a dream this afternoon that my four little children will not come up in the same young days that I came up within, but they will be judged on the basis of the content of their character, not the color of their skin." The Rev. Martin Luther King Jr. spoke these words in 1963, but this was not the speech that would go down as one of the most important addresses in US history. King spoke these words in Detroit, two months before he addressed a crowd of nearly 250,000 with his resounding "I Have a Dream" speech at the March on Washington for Freedom and Jobs on August 28, 1963. Several of King's staff members actually tried to discourage him from using the same "I have a dream" refrain again. As we all know, that didn't happen. But how this pivotal speech was crafted is just one of several interesting facts about what is one of the most important moments in the 2...
Post a Comment
Read more

A Brief History of Skittles - Taste the rainbow

#Candy #Skittles #TastetheRainbow The candy that we are so familiar with today first came into existence in 1974. Skittles spent the first five years of their lives solely in Britain since it wasn’t until 1979 that North America got a chance to taste  the  rainbow. There is much speculation surrounding the creator of Skittles, as nobody really knows exactly who first made them. One story suggests that a British man named Mr. Skittles looked at a rainbow one day and wondered how it would taste. Other sources state that the Wrigley Company, founded in 1891, created candy and other confectionery, including Extra chewing gum. However, although Wrigley produces Skittles today, it is widely accepted that an unknown British company was the original manufacturer. After three years of being imported to North America from the UK, Skittles started being manufactured in the US and Britain. There were very few flavors compared to the varieties available today. Consumers enjoyed gra...
Post a Comment
Read more

National Pi Day 2019

#NationalPiDay #Pi #314159265359 
Post a Comment
Read more

Remembering Martin Luther King Jr.

#MLK #Assassination #MartinLutherKingJr #Memorial  National Civil Rights Museum The Lorraine Motel where James Earl Ray assassinated King on April 4, 1968, is a complex of museums that trace the civil rights movement in the U.S. from the 17th century to the present. #MLK #MartinLutherKingJr #Memorial https://www.civilrightsmuseum.org/
Post a Comment
Read more