#Creativity #Insight #Problemsolving #Aha #Eureka Carola Salvi is a neuroscience -based researcher at Northwestern University who focuses on deconstructing the specific neural mechanisms that drive creativity and “Insight” problem-solving. Insight is key to having so-called "'Aha!" or "Eureka!" moments. The million-dollar question for Salvi and her colleagues in the Creative Brain Lab is to figure out how ideas are born inside the brain, how these ideas develop in people's minds, and what causes a sudden flash of insight to spring into conscious awareness. Last month, Salvi and her colleague Edward Bowden published a paper on risk and creativity, “ The Relation Between State and Trait Risk Taking and Problem-Solving ,” in the journal Psychological Research . This groundbreaking research unearths some fascinating new clues about the inner workings of “Aha!” moments. In an email, Carola Salvi told me, “Th...