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Showing posts with the label #Coke

Mapping How Americans Talk - Soda vs. Pop vs. Coke

#Coke #HarvardDialectSurvey #Pop #Soda What's your general term for a sweetened carbonated beverage? What word or words do you use to address a group of two or more people? What do you call it when the rain falls while the sun is shining? Former Harvard professor Bert Vaux asked tens of thousands of people across the U.S. these questions and released the results as the 2003 Harvard Dialect Survey. The data are fascinating; they reveal patterns of migration, unexpected linguistic kinships between regions, and the awesome variety of words we say and how we say them. The study has wormed its way into popular consciousness and periodically morphs into a meme (just search "accent tag" on YouTube). Last summer, North Carolina State University graduate student Joshua Katz turned Vaux's geographical data into a set of stunning heat maps that went viral. For the video above, we called people across the country to ask them a few of Vaux's questions, then layered

Coca-Cola thinks Americans are finally ready for Coke with coffee . . . in 25 markets by the end of the year.

#Coke #CokeCoffee In 2006, Coca-Cola launched Coca-Cola Blak, a coffee-flavored version of its signature product. People didn't like it, and the beverage flopped. Coke stopped selling the product in 2008, just two years after it launched. Bad timing caused the failure, said Nancy Quan, the company's chief technical officer. "That was a trend before its time," Quan told CNN Business. "I don't think people were ready to have a coffee portfolio within the Coca-Cola brand." Now,   thanks to evolving trends and palates , the company  thinks the public is ready . And Coca-Cola is bringing Blak back — sort of. Over the past few years, Coke has been releasing a similar product called Coca-Cola Plus Coffee or Coca-Cola With Coffee in international markets. The new product contains more real coffee than Blak did. There's also an additional caffeine jolt: The product is more caffeinated than regular Coke.Today, it's available in