Skip to main content

A Brief History of Skittles - Taste the rainbow




#Candy #Skittles #TastetheRainbow

The candy that we are so familiar with today first came into existence in 1974. Skittles spent the first five years of their lives solely in Britain since it wasn’t until 1979 that North America got a chance to taste the rainbow.

There is much speculation surrounding the creator of Skittles, as nobody really knows exactly who first made them. One story suggests that a British man named Mr. Skittles looked at a rainbow one day and wondered how it would taste. Other sources state that the Wrigley Company, founded in 1891, created candy and other confectionery, including Extra chewing gum. However, although Wrigley produces Skittles today, it is widely accepted that an unknown British company was the original manufacturer.

After three years of being imported to North America from the UK, Skittles started being manufactured in the US and Britain. There were very few flavors compared to the varieties available today. Consumers enjoyed grape, orange, strawberry, lemon and lime flavors.

The famous slogan ‘Taste the Rainbow’ came about in 1994 and is one of the longest-running advertising campaigns ever. D’Arcy Masius Benton & Bowles was a New York advertising agency that had been up and running since 1985, and they created the whole theme for the Skittles advertising campaign.

The similarities between M&Ms and Skittles have been noted through the years. The appearance and colors of the candy are very similar, but while M&Ms have a chocolate center, Skittles have a fruity one. A colorful array of small candy pieces can be found in both varieties of confectionery, and where M&Ms have a small ‘M’ printed onto each piece, Skittles have a small ‘S’.

More than 65 countries today experience the joys of eating Skittles. It is the second most popular candy in the whole of the United States and the most popular among children in North America. American footballer Marshawn Lynch was made a spokesman for Skittles after he claimed that the candy had helped him to get where he is today in the world of sport.

The beginning of the 21st century saw new products in the Skittles range, and Sour Skittles were introduced in 2000. By 2004, people could purchase Skittles Bubble Gum, and 2006 saw the first limited-edition candy from Skittles – X-Treme Fruit. While the original flavors can still be found, wide other varieties exist today, including Tropical, Wild Berry, and Smoothie Mix.

In 2009, Skittles became involved in social media, utilizing the internet and social platforms to reach more customers. As well as having its own website, Skittles also boasts a Facebook page with over 25 million likes, a popular Twitter account, and a heavily-subscribed YouTube channel.

Also, in 2009, Skittles were slightly changed in a bid to appeal to vegans and vegetarians. The gelatine used in the recipe was changed to vegan, meaning they now contain no animal products.

Comments

Popular posts from this blog

Most Americans will need a new ID to fly, starting in October

#RealD #DriversLicense #Travel #Airport #HomelandSecurity #TSA Think your driver's license is enough to get you through airport security in the United States and onto your domestic flight? Maybe not. Some two-thirds of US state driver's licenses are not compliant with a post-9/11 security law set to go into effect on October 1. Those who are not compliant will not be able to fly if they don't have other forms of "REAL ID-compliant" identification. Concerned about the impact on travel, the head of the US Department of Homeland Security loosened the restrictions this week, allowing the various state agencies to accept identity documents electronically. While Wolf says this "pre-submission" of documents will result in a faster application process, it's not clear how much faster it will be. The REAL ID Act, which established minimum security standards for the issuing of state licenses and their production, prohibits federal agencies from ...

Stress may lead to lower cognitive function, study finds.

#Stress #Cardiovascularriskfactors #Yale, #JAMA #AfricanAmerican #Alzheimers #cognitivefunction A new study found that people with elevated stress levels are more likely to experience a decline in cognitive function, affecting their capacity to remember, concentrate and learn new things. Stress is known to take a physical toll on the body, raising the risk of stroke, poor immune response and more. It can also drive people to unhealthy behaviors like smoking and poor physical activity. The study, published Tuesday in JAMA Network Open, did find that participants with elevated stress levels were more likely to have uncontrolled cardiovascular risk factors and poor lifestyle factors. But even after adjusting for many of these physical risk factors, the researchers found that people with elevated stress levels were 37% more likely to have poor cognition. People who struggle with memory slips can be stressed because of the challenges that brings. But the new study suggests that the connecti...

Black History Month: 17 LGBTQ black pioneers who made history

Storme DeLarverie, Marsha P. Johnson and Bayard Rustin.New York Times, Netflix, Getty Images By Gwen Aviles and Ariel Jao From 1960s civil rights activist Bayard Rustin to Chicago's first black female and LGBTQ mayor, Lori Lightfoot, black LGBTQ Americans have long made history with innumerable contributions to politics, art, medicine and a host of other fields. “As long as there have been black people, there have been black LGBTQ and same-gender-loving people,” David J. Johns, executive director of the  National Black Justice Coalition , told NBC News. “Racism combined with the forces of stigma, phobia, discrimination and bias associated with gender and sexuality have too often erased the contributions of members of our community." In celebration of Black History Month, we honor black LGBTQ pioneers of the past and the present and celebrate their oft-forgotten contributions. Richard Bruce Nugent (1906-1987) Nugent was one of few openly quee...

Yale neuroscientists debunked the idea that anyone is “normal”

#Yale #Normal #neuroscientists  #Study  #Human  Don’t you wish everyone would just act more normal, like you? I know I do. But normal is a relative state that depends on time, place, and circumstance. There’s no one right way to be a human, and that applies to mental as well as physical states. That’s why neuroscientists are advocating for more recognition of the bizarre normalcy of all complex humans in psychiatry—an argument that can help all of us take a bigger-picture view. A new study published in Trends in Cognitive Science on Feb. 20 debunks the myth of normalcy in people and animals. “ The Myth of Optimality in Clinical Neuroscience ” (paywall), by Avram Holmes and Lauren Patrick of the Yale University psychology department, uses evolution to show that uniformity in our brains is totally abnormal. What’s much more common in life, during its  3.5 billion years of evolving existence on Earth , is range and change, variety in and among creatures and ha...